The Alameda County Food Bank is one of the largest community food banks in California. They distribute enough food for over 380,000 meals each week though their large warehouse in Oakland. Their old site, like many sites we’ve seen, was the victim of so many addons over the years that the site was difficult to navigate and difficult to update.
Clients couldn’t find the information they were looking for. Donors had trouble finding how to donate or volunteer. The site lacked personality and client stories and successes were lost in the confusion.
Ed has been working with Taproot as a pro bono tech developer. He was the account director for this project – having complete responsibility for managing the project and ensuring that the delivered site met the food bank’s needs. The team clarified the food bank’s message and used this simplified message as the basis for the new site.
The food bank was very happy with the final deliverable and commented on Ed’s ability to keep the project on track and explain options in a clear and concise way for non-technical people.
The delivered website uses WordPress and many custom features that allow the food bank staff to keep the site fresh and current. The staff finds the new site easy to administer and update. Also, the clients and donors have commented how easy it is to find what they’re looking for on the new site.