What’s Your Message?

With such head-starts, the five figure medium-sized website cost quickly becomes four. The four figure small business website cost becomes three. The home-grown sideline business goes from three figures to two (many premium WordPress themes designs are available for only $50). You can even get a WordPress website on their sister site for free. Buy a domain name for it and you’re in business for just $10.

To the short-sighted web developer or designer it’s the end of days. To the business owner it should be the start of getting the website they always thought they were going to get, but never quite did, for a price they can justify, and that everyone can use. from – WordPress The Quiet Revolution

I found this quote on a website for web developers and I think that the implications of this trend are fantastic. In the old day of web development, any organization had to throw their hopes over the webmaster wall and hope for the best. They were dependent upon the webmaster for every part of the website including the design and getting the content just right.

The result was that websites were expensive, cumbersome and really didn’t help an organization deliver their message.

In my experience in developing many sites, I’ve actually found that the most challenging part of the process is defining the organization’s message. I actually believe that developing a website is the best thing that any organization can do because if forces a reflection on what the organization is all about.

I’ve worked with several organizations to refine their organizational message – their elevator speech that describes what they do in less than 30 seconds. Let’s look at an example. I recently completed a project with Taproot to help a small non-profit redo their website. The technical work to redo the site took less than 40% of the calendar time; the bulk of the calendar time was helping this non-profit define who they are.

Stagebridge Old siteStagebridge helps older people fully express themselves and live life to the fullest. Their old site made it difficult to quickly understand what the organization was all about. Studies show that most people take around five seconds to decide if they’re going to stick around on a site before moving on. These five seconds are important to let someone know who you are ans what you’re all about.

After several brainstorming sessions we quickly narrowed all their work down into four overall categories. These categories not only helped Stagebridge refine their elevator speech, it formed the foundation for the organization of the new website.

Stagebridge New SiteThe new site uses few words and some rotating slides to convey the message. It shows the possibilities of healthy aging and how Stagebridge’s offerings help older people live life to the fullest!

So, yes, I’m glad that the days of expensive unresponsive website design are numbered. I’m excited about the possibilities of using a new website as a catalyst to refine any organization’s message!

2 Responses to “What’s Your Message?”

  1. Dave Doolin

    I’m finding this as well: the technology is becoming the least expensive part of the process. Helping people figure what they can (and should) say is much more time consuming.

    And it’s not an easy process for many people, including myself.

    Nice to meet you tonight at WordPress SF.

    Reply

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